PBPC has long focused not just on what policies to adopt but how we can build support for them. The policy papers we wrote for our We The People–PA campaign and our Roadmap to a New Pennsylvania, as well as the narrative for the campaign, focus on messaging as well as policy. In this piece, we weave together some of that work as well as the poll-tested messaging that is coming from the Race/Class Narrative and the Winning Jobs Narrative efforts, while adapting it for the Pennsylvania context. At the end, we provide some links to polling data to support each theme we highlight here.